Legal

Privacy Policy

Last updated: December 28, 2024

Introduction

Adveracity ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our ad account monitoring platform.

Information We Collect

Account Information

When you create an account, we collect:

  • Email address
  • Name (optional)
  • Password (encrypted)
  • Billing information (if applicable)

Ad Platform Data

When you connect your Google Ads or Meta Ads accounts, we access:

  • Account and campaign performance metrics (clicks, impressions, costs, conversions)
  • Campaign structure and settings
  • Keyword and ad data
  • Budget and billing information from your ad accounts

Important: We access this data using OAuth authentication. We never store your Google or Meta login credentials.

Usage Data

We automatically collect information about how you use our service, including pages visited, features used, and actions taken within the platform.

How We Use Your Information

We use the collected information to:

  • Provide and maintain our anomaly detection service
  • Analyze your ad account performance and detect anomalies
  • Generate AI-powered explanations and recommendations
  • Send you alerts about detected issues
  • Process payments and manage your subscription
  • Improve our services and develop new features
  • Respond to your requests and provide customer support

Data Sharing and Disclosure

We are committed to protecting your data and only share it in limited circumstances. Here is how we handle sharing, transferring, and disclosing your data, including data obtained from Google APIs:

When We Share Your Data

  • Service Providers: We share data with trusted third-party service providers who assist us in operating our platform (listed in the "Third-Party Services" section below). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • AI Analysis: To provide AI-powered insights, anonymized or aggregated performance metrics may be sent to AI service providers (OpenAI/Anthropic) for analysis. No personally identifiable information is shared in this process.
  • Legal Requirements: We may disclose your data if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity. We will notify you of any such change.

When We Do NOT Share Your Data

  • We do not sell your personal data or Google user data to third parties.
  • We do not share your Google Ads or Meta Ads account data with advertisers, data brokers, or marketing companies.
  • We do not use Google user data for purposes other than providing and improving Adveracity's ad monitoring services.
  • We do not transfer your data to third parties for their own independent use.

Google User Data

Adveracity's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

  • We only use Google user data to provide the ad monitoring and anomaly detection features you have requested.
  • We do not use Google user data for serving advertisements.
  • We do not allow humans to read your Google data unless: (a) we have your explicit consent, (b) it is necessary for security purposes, (c) it is required to comply with applicable law, or (d) our use is limited to internal operations and the data is aggregated and anonymized.

Data Security

We implement industry-standard security measures to protect your data:

  • All data is encrypted in transit using TLS 1.3
  • Sensitive data is encrypted at rest
  • OAuth 2.0 is used for secure third-party authentication
  • Regular security audits and vulnerability assessments
  • Access controls and authentication for all systems

Data Retention

We retain your data for as long as your account is active or as needed to provide you services. Performance data from your ad accounts is retained for up to 90 days to enable historical analysis and anomaly detection. You can request deletion of your data at any time by contacting us.

Third-Party Services

We use the following third-party services to operate our platform:

  • Google Ads API: To access and analyze your Google Ads data
  • Meta Marketing API: To access and analyze your Meta Ads data
  • OpenAI/Anthropic: For AI-powered analysis and recommendations
  • Stripe: For payment processing
  • Supabase: For authentication and data storage

Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Export your data in a portable format
  • Opt-out of marketing communications
  • Revoke access to connected ad accounts at any time

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

Email: privacy@adveracity.com

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.